Parents in Glasgow, Scotland, complained to police after they were fooled into taking their children to a disappointing Willy Wonka event held at a warehouse that was trumped up in fantastical in AI ads.
The “Willy’s Chocolate Experience” event, which charged $40 for entry, was described as “immersive” and “whimsical” and billed as a “journey filled with wondrous creations and enchanting surprises at every turn!”
The event’s website used wondrous AI-created images to advertise an “enchanted garden” filled with “giant sweets” and sculptures, an “imagination lab” displaying “optical marvels,” and a “twilight tunnel” adventure.
However, upon arriving at the warehouse for the event, parents quickly realized the experience fell significantly short of the expectations set by the AI advertisements and reported the event to Scotland police.
Organizers reportedly handed children “a couple of jellybeans and a quarter cup of lemonade,” according to an actor hired to perform at the event who said he couldn’t do his job because of the lack of props.
“I thought it was where dreams went to die,” the actor described, adding the whole event was “incredibly last minute” and that an “unmotivated” script he’d been given had been completely AI-generated.
Photos shared on social media reveal the minimal effort put into decorations for the farcical event, which reportedly left children in tears and parents furious.
Actually in awe of how grim this is. Fucking outstanding https://t.co/Tz5AdEy3Mk pic.twitter.com/8sAeyfrDeG
— Nooruddean (@BeardedGenius) February 27, 2024
More pics from the event https://t.co/ZCqw7yvqR4 pic.twitter.com/5LsLL8xnQ2
— Culture Crave ? (@CultureCrave) February 27, 2024
One image of a worker at the event dressed as an Oompa Loompa was lampooned online, with some saying it looked like they were operating a meth lab.
An event company in my city was charging £35 to enter a “Willy Wonka” experience this weekend and it was so bad they shut it down almost immediately after they opened. Angered parents, fake AI advertising, very sad.
But this image of the meth lab Oompa Loompa has sent me man pic.twitter.com/wPKP2F3GNA
— RossBoomsocks (@RossBoomsocks) February 27, 2024
I am not kidding when I say I laughed so hard I puked a little bit in my mouth
children leaving in tears
they handed out a few jellybeans and a quarter cup of lemonade at the end
the cops were called to the scene
this miserable looking woman surrounded by inexplicable smoke https://t.co/djE0fz9cDT pic.twitter.com/WcWG3dfu0C
— mr pussy (@_mrpussy) February 27, 2024
The state of this ??
Willy Wonka Glasgow where police got called because children recieved a couple jelly beans and 1/4 can of Barrs limeade each.
The tickets cost £35!!!! ? pic.twitter.com/mgNEI85AzN— Megan Burns ✨️ (@BritishMegann) February 27, 2024
“Sold a dream and delivered a nightmare,” one parent wrote on Facebook, according to Sky News.
The event organizers, called the “House of Illuminati,” apologized for the event and announced they would issue full refunds.
“Unfortunately, last minute we were let down in many areas of our event and tried our best to continue on and push through and now realize we probably should have cancelled first thing this morning instead,” the organizers said.
The incident underscores one of the ways AI can be misused to deceive people, and it should serve as a cautionary tale not to take things seen online at face value.
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