A strange ad campaign by the Advil brand claims people in the black community experience “pain inequity,” and are less believed about their pain than their non-black peers.
In one of the most bizarre advertising stunts in recent memory, the pain relief product company in 2023 held a roundtable to hear from black people who said they were less likely to be believed by doctors about their pain issues than people of other races.
To understand pain inequity, @AdvilRelief conducted a nationwide survey revealing its impact on Black communities. The study found 3 in 4 Black people believe bias exists in pain diagnosis & treatment.
Learn: https://t.co/eQ7YIKBlJ4#TheAdvilPainEquityProject #BelieveMyPain pic.twitter.com/DpRYT0X0Ix
— Morehouse School of Medicine (@MSMEDU) October 25, 2023
“In July 2023, 5 members of the Black community shared their experiences with pain inequity,” Advil explained on their site. “Their stories are different, but they all have one thing in common: no one believed their pain was real.”
Pain is racist, according to Advil.
Imagine being this out of touch with reality. pic.twitter.com/akLutYQ8Zs
— iamyesyouareno (@iamyesyouareno) March 15, 2024
An accompanying video featured a black man and woman saying, “Believe me when I say I’m in pain,” going on to claim an “Advil study” found 74% of black people felt bias in how their pain was diagnosed.
Advil just launched a campaign to achieve pain equity and end systemic pain racism pic.twitter.com/pdXvMrNdzG
— End Wokeness (@EndWokeness) March 14, 2024
A photo of a supermarket shelf circulating on social media shows Advil has promoted the ad campaign in stores, introducing the public to the novel idea of “pain equity.”
The pain relief product’s woke advertising and attempts at race-baiting were slammed and mocked on social media, where Advil was accused of claiming “pain is racist.”
White people after taking 2 advil https://t.co/DCltGeT4ZG pic.twitter.com/MgBpeYShGl
— Mostly Peaceful Memes (@MostlyPeacefull) March 15, 2024
?JUST IN: @AdvilRelief releases controversial new “Advil Black” for “systemically racist pain.” pic.twitter.com/iCUQNVeyz1
— U.S. Ministry of Truth (@USMiniTru) March 15, 2024
I’m white, am I still allowed to take Advil or is that pain appropriation? https://t.co/H78UPBUMew pic.twitter.com/Fun1qJldad
— Tinfoil Baddie (@tinfoilbaddie) March 15, 2024
The perfect representation of corporate Diversity, Equity and Inclusion:
Advil in white area – not locked up but with lots of diversity messages so whitey knows Advil REALLY care about black people;
Advil in black area – locked behind screen. pic.twitter.com/Pnp0QeWgIl— Leo Kearse – see me on YouTube & Headliners (@LeoKearse) March 15, 2024
Advil is now saying that pain is racist.
I have no words for this insanity.pic.twitter.com/mNY5nWNleF
— Paul A. Szypula ?? (@Bubblebathgirl) March 14, 2024
The real pain is waiting for the CVS worker to unlock the Advil because these assholes keep stealing it. https://t.co/cMfbdESNng
— Anthony Cumia (@AnthonyCumia) March 15, 2024
Reasons this is distasteful:
1. Obtaining @Advil doesn’t require anyone to believe you
2. They are targeting a demographic already at elevated risk for heart attack & stoke to sell a product that further increases that risk
3. Corporations pandering for profit is nauseating pic.twitter.com/HHGXE4fqRm
— AJ Kay (@AJKayWriter) March 15, 2024
Advil’s plan to sell $50 million more in pills to Black people – disguised as a fight to end “pain racism” https://t.co/qIBUiAHwed
— Rob Schmitt (@SchmittNYC) March 15, 2024
It remains to be seen whether the company’s racist advertisement translates into revenue and profits, or if the public rejects the blatant attempt at race-baiting.
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